Conferences and corporate events
A ballroom in your brand colours, on the beat.
The walk-on, the product reveal, the awards. A room of a thousand people holding a thousand lights you can actually use — and a question on the way in that groups the room and tells you something about it.
Moments it is built for
The three minutes either side of the keynote.
The walk-on
The room builds through the intro track, goes quiet for a beat, and lands on the downbeat as they walk out. It is the cheapest big moment in the run of show.
The reveal
The whole room in the product's colour, at once, on the frame it appears. Everyone in the audience is holding part of it, which is why they film it.
Awards and the gala
A slow wash through dinner, then something bigger for the walk-ups. The level changes what happens, not how bright the room is.
Sponsor moments
A sponsor's colours across the entire room for one song is a piece of inventory that did not exist before, and it costs nothing to install.
Breaking up a long day
Thirty seconds of everyone doing something together after lunch does more for a room than another coffee.
Team or track
Ask which track someone is on, or which office they came from, and the room has groups that can light in turn.
For the producer
It behaves like a cue, not like a surprise.
It rehearses
Build the show weeks out and watch it back on a simulated room. In the venue, send it to one phone in your pocket and walk the room with it — the audience sees nothing.
It follows the audio department
You do not need the playback. If the track is coming off the show computer or the PA, the host phone listens and lines the room up with whatever is actually playing.
It has a kill switch
One button takes every phone in the room to black, immediately. Nothing about a live show is more important than being able to stop it.
Brand colours, saved
Set the palette once, name it, and it is there for every event you run — and for whoever else on the team is running one.
Two practical notes.
Corporate audiences need telling. A wedding crowd scans a code because it is fun; a conference audience scans it because a host asked them to from the stage and said what it was for. Put it in the run of show.
Accessibility is part of the brief. Pick the flashing setting deliberately and say something about it in the programme — the same way a venue warns about strobes. What each setting allows →
Build the walk-on and watch it back.
Free while Wildlights is in beta, at any room size.
Create an event